BELIFT Lab announced the partnership on Thursday, highlighting EVAN’s role in promoting the brand’s popular Polypore Oil-Control line. The ambitious campaign will see the soloist appear in 24 advertisements across 12 major Chinese cities and various digital platforms.
EVAN, who officially left ENHYPEN and rebranded as a solo artist in March 2026, is making waves with this high-profile endorsement just weeks after his departure from the group. The campaign’s enthusiastic rollout has already captured fans’ attention, particularly the limited-edition gift boxes featuring the warm slogan: “Open the gift box of Brand Ambassador EVAN first, then let summer begin.”
Industry observers note that the partnership reflects Simcare’s strategy to leverage EVAN’s strong international fanbase and clean, youthful image to strengthen its presence in the competitive Chinese beauty market. Fans have expressed excitement over the polished visuals and personal touch in the promotional materials.
This collaboration comes at a pivotal moment for EVAN as he transitions into his solo endeavors, blending his established popularity with fresh commercial opportunities in the Asian entertainment and beauty sectors.