BLACKPINK Jisoo’s Sister Kim Ji-yoon Chosen as New Beauty Brand Muse, Joins tvN Fashion Survival Show
On April 17, 2026, Kim shared a series of elegant modeling photos on her social media, announcing her selection as the brand’s latest muse. The images showcase her clear skin and graceful features, earning her the nickname “Gunpo’s Han Hyo-joo” from netizens who admire her refined and natural beauty, reminiscent of actress Han Hyo-joo.
With over 550,000 followers on social media, Kim has built a successful career as an influencer, sharing content on fashion, daily life, and beauty. She previously appeared on the ENA variety show Super Seller: Incentive Game and is now set to expand her television presence.
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Kim will join tvN’s upcoming fashion survival program Kill It: Style Creator Battle, which premieres on May 12 at 10:10 p.m. KST. The show will feature aspiring style creators competing under the guidance of mentors, including TXT’s Yeonjun.
Fans of BLACKPINK have warmly welcomed the news, with many praising Kim’s growing presence in the entertainment industry while respecting her own identity separate from her famous sister.
This latest development highlights Kim Ji-yoon’s rising influence as both an influencer and emerging television personality in 2026.
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