YGKPLUS NEWS

November 29, 2025  In a powerful display of compassion, South Korea’s K-pop industry has swiftly rallied to support victims of the catastrophic apartment fire that struck Hong Kong’s Tai Po district on November 25, claiming at least 44 lives and leaving dozens injured. As the city prepares to host the prestigious 2025 MAMA Awards this weekend (November 29–30) at Kai Tak Sports Park – located just minutes from the tragedy site – major entertainment agencies and artists have announced significant donations and gestures of respect, transforming what was planned as a celebratory weekend into one marked by mourning and unity. Immediate Response from Major Agencies  SM Entertainment became the first agency to announce a donation, pledging HK$1 million (approximately US$128,000 ) to the Hong Kong Red Cross on November 27. The agency statement read: “ Our deepest condolences go out to the victims and their families affected by the tragic fire in Tai Po ....

In a bid to further solidify K-pop's global dominance, major South Korean entertainment agencies are significantly expanding their international audition programs. This move comes in response to the increasing number of talented international trainees vying for a spot in the next generation of K-pop groups, reflecting the genre's widening appeal and globalization. The agencies hope to tap into fresh talent pools across the world and diversify the demographics of their future artists. HYBE Labels has maintained monthly global online auditions, allowing applicants from any country to submit vocals, rap, dance, or performance videos. SM Entertainment , known for discovering several non-Korean trainees in the past, has also increased the frequency of its online audition rounds.  JYP Entertainment continues to host regional tours and global online applications, emphasizing diversity and individual artistic strengths. YG E...